WHAT IS WEB DESIGN?

Web design includes the analysis and integration of different artistic notions, such as the handling of space, lines, symmetry, colors, among many others that allow the harmonic development of pages or websites.

This work is closely related to the layout, that is, it helps to organize within these online sites the written and visual content that helps to generate the branding of a brand, company or institution which, in turn, will allow the strengthening of its corporate identity.

PHASES OF WEB DESIGN

The phases of the web design, are those that make possible the development of the site, guaranteeing that the same one can be used in a correct way, with a simple and friendly appearance, easy to understand for the users.
We can mention 4 of the key phases to start the web design.

1. DESIGN BRIEF

The brief is a small questionnaire, an ideal ally to collect the necessary information to satisfactorily achieve the client’s objectives.

Each web designer may require different information, according to the client’s expectations; however, a web design brief should give the opportunity to answer the following questions:

Short and long term objectives.
Scope of the site.
Target audience.
2. PLANNING AND RESEARCH

Research should be done on the web regarding the business model and the niche where the brand or institution will be developed. In this way, it will be possible to determine the resources and ideas for the development of the web and its design.

Once the research areas have been clarified and the information optimization has been initiated, it will be much easier to choose the technologies that will allow the good positioning of the website.

3. DESIGN OF THE WEB SITE

This is where the conceptual and graphic design of the site is developed, using UML and use case diagrams, depending on the research and planning obtained.

The design proposals (conceptual and graphic) must be correctly documented, to facilitate their review by the client and the designers and/or developers.

4. WEBSITE DEVELOPMENT

Through different programming languages (PHP, HTML, JavaScript, among others), the project execution begins to materialize the selected proposals through the layout of the website, being considered the longest phase.

BEST WAYS TO DO WEB DESIGN

Developing a correct web design increases the efficiency of the pages and, in turn, the exchange of data and information between users and the producer.
To achieve this, we mention 3 vital aspects that must be taken into account to achieve a better web design.

Make use of the visual hierarchy. Define a pattern that allows the optimization of the site’s content, so that users direct their attention to the most relevant information.
Make the content easy to read. For this, you must pay special attention to colors, typography and font size.

Get the highest loading speed. The user’s experience is born in the first click, so those sites with higher performance and loading speed are better positioned.

However, website maintenance is also key, so user needs and expectations must be analyzed. In this way, real objectives can be configured and achieved in order to provide a better experience.