The digital audit is a follow up that is made to the different practices and strategies that companies and organizations use to position their product, as well as the analysis of the impact and the results that these present.
With this tool we analyze our own channels as well as those of the competition, in order to know how to overcome them. In addition, it measures the way they use elements such as advertising, email, social networks, blogs or positioning through SEO.
PHASES OF THE DIGITAL AUDIT
For the digital audit to be carried out properly, it is necessary to follow some steps, which will serve to obtain the best analysis and the correct result.
The first stage of the digital audit consists of analyzing the environment, both internal and external, to determine the strengths and weaknesses of the company, in addition to the positioning it presents on the web and the number of users who are interested in its services.
ANALYSIS OF ACTIONS
The next stage continues with an exhaustive analysis, but this time it is focused on studying the different commercial and marketing activities that the company has carried out, together with the client portfolio.
The customer portfolio is the set of frequent users who use the services within the company, as well as those who visit the page constantly and may become potential customers.
Once all the corresponding analyses of the company have been carried out, the data is contrasted, in order to exchange opinions with the managers and on the basis of this draw the necessary conclusions.
PRESENTATION OF THE REPORT
With the conclusions drawn above, the final report is made, according to the objectives that were placed at the time of starting the digital audit, to observe the points that should be reinforced.
After the report has been submitted, a list of tools is formed to improve the company, and these must be constantly monitored to analyze the impact within the web and to improve it little by little.
BETTER WAYS TO DO DIGITAL AUDITING
The digital audit is a process that takes a lot of time and must be very well planned to achieve the objectives that are sought, so the best way is with a follow-up to all aspects of the company.
A digital audit must measure the situation of the company before starting to create strategies, to analyze the points to be reinforced, and likewise compare these with the competition and the different positions they hold within the web.
The trend sector is another very important point to observe when performing a digital audit and, in the same way, measure the level of SEO positioning that the brand has.
The different platforms that the company uses for its interaction with users, such as social networks, email and the website, must also be taken into account in order to improve communication methods and generate trust.
Finally, a proper digital audit also focuses on the advertising strategies that the company carries out, to analyze the impact it has on users and the attraction it generates towards the brand.
Therefore, if all these aspects are taken into account within the digital audit, it will be possible to correct the weaknesses of the organization in order to achieve its growth within the web.